Why choose Norwegian salmon? Here are seven good reasons.
1. Location, location, location :
Producing the world’s favorite fish requires more than just effort; it needs the right natural conditions. Norway has a long, rugged coastline of over 100,000 kilometers, which makes it the second largest in the world. The cold, long fjords and coastal waters in Norway provide ideal conditions for producing high-quality salmon and trout year-round. Local communities along the coast ensure efficient infrastructure and reliable logistics, helping to maintain the salmon's quality every day throughout the year.
2. Norwegian salmon, the antibiotics-free, non-GMO superfood :
Norwegian salmon is known for being antibiotics-free and non-GMO. Effective vaccinations and oversight by fish health veterinarians have minimized antibiotic use in Norwegian aquaculture. Additionally, Norwegian salmon are fed a diet of non-GMO feed and sustainably sourced ingredients. This quality control allows Norwegian salmon to be safe for raw consumption without prior freezing. Salmon is a rich source of Omega-3 fats and essential nutrients like Vitamins A, B, D, potassium, and selenium.
3. World leading sustainable protein :
Farmed salmon has a lower carbon footprint compared to other proteins. Norwegian salmon farmers have been recognized as the most sustainable protein producers in the world for three consecutive years. The industry, along with science and regulation, continuously aims for better practices, contributing significantly to the global need for sustainable food systems.
4. Norwegian salmon - the original sushi :
Interestingly, salmon sushi is a Norwegian creation. The Japanese tradition of eating raw seafood became popular worldwide thanks to Norwegians who introduced the idea of using farmed Norwegian salmon, which can be eaten raw, unlike the local Coho salmon. This innovation opened up new culinary possibilities.
5. A global superstar :
Not all salmon is alike. Farmed Norwegian Atlantic salmon stands out from other types like chum, coho, sockeye, chinook, pink, and trout. Norwegian salmon has become a global favorite. More than 14 million meals of Norwegian salmon are consumed daily worldwide, and it is exported to over 100 markets, solidifying its status as a global superstar.
6. The value of the Seafood from Norway label :
According to a consumer seafood survey, over 75% of people think the origin of seafood is very important. When selecting salmon, 44% prefer it to come from Norway, more than any other source. Clear origin labeling not only appeals to consumers but also makes drmdr from a business point of view, as 60% of people are willing to pay extra for seafood with clear origin labels, like the Seafood from Norway mark. Merchants with this label can take advantage of global marketing by the Norwegian Seafood Council, the largest seafood marketing organization in the world.
7. Pioneers then, and in the future :
Norway was a pioneer in salmon farming, being the first to successfully farm and commercialize Atlantic salmon back in the 1970s. Today, the industry continues to evolve with advanced technology and circular practices, furthering innovation in aquaculture.